Sunday 11 September 2011

Mise-en-scene advert analysis

I looked at the Radox bubble bath advert and watched it a few times thinking about the connotations of the mise-en-scene. I noticed that the setting at the beginning of the ad was set in a busy street, pouring with rain. It looked like a typical, everyday, London situation. All the people surrounding the main character were dressed in dull coloured suits (grey or black), which made her stand out from everyone else as she was wearing a bright yellow dress. The vibrant coloured dress could suggest that she is a very happy positive person. Also the fact that most people were wearing suits could suggest that it's rush hour. The next shot of her in a room full of clocks could relate to what she is thinking (about the time), and how she is rushing and running out of time. The very end shot of her in the bath shows her closing her eyes, looking relaxed and calm - which makes you want to do the same, and go out and buy the product. In the first scene in the street location, the colours are very dull and boring, and the weather looks horrible - showing that she hasn't had the best of days. But then the last scene of her soaking in the bath is a very fun, vibrant shot. The lighting is bright and the yellow colour used is very positive and cheerful. Also i noticed how the colour yellow is used throughout the ad, we first see it when she is wearing the yellow dress whilst running down the street. We then see it again when she enters a room full of clocks through a yellow door, there is also a yellow sort of tint to the scene where she is looking around the clock shop. And then finally we see the colour again on the final shot of her in the bath as the flooring around her is bright yellow. This links all the scenes nicely and makes it flow. The colour is very feminine as well which could relate to the target audience it's set at. (To look at the advert i am talking about click on this link www.youtube.com/watch?v=9b_1qiuvcik)

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